ask[wAI] is a custom AI UX design coach designed for designers by designers. It is meticulously handcrafted, skillfully trained, affectionately curated, and whimsically hosted by The purpose of ask[wAI] is to support designers in their coaching needs with empathy, resolution, and design jest around the clock. It is best enjoyed with a touch of delightful sarcasm and a hint of self-irony, along with real in-person coaching. Access to ask[wAI] is free for my in-person coaching clients. Enjoy using ask[wAI] and beware of AI bias or inaccuracy – it’s not more and not less than a machine! Any resemblance to real persons or other real-life entities, past, present or in the future, is purely coincidental and fictitious. Disclaimers are available specifically for humans only.

k i n o k a s t . o r g – bg05 Archi- Ron Mc Donald



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Photo: Ronald McDonald House Utrecht, Bosch Haslet architects (1998), Utrecht, The Netherlands © Prosper Jerominus, 2002

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The name  k i n o k a s t   stems from a combination of the words: Kino (kine or kino, Greek-English prefix referring to motion), and Kast (meaning ‘closet’ or ‘cabinet’, in the Dutch language). ‘k i n o k a s t’  thus hints to an imaginary restricted space – much the like of a dark room or virtual, Pandora box.

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